There is measurable value to be created by unifying marketing, communications and public affairs activities under a single ...

From just three years ago, John Jantsch from Duct Tape Marketing put it quite bluntly re: the advantage of using integrated marketing communications: “I absolutely believe the real integration ...

Integrated marketing communications is an approach to planning communications that gives your small business the potential to get better results from your campaigns and reduce marketing costs.

Integrated marketing communication is an important part of any businesses day to day operations. It is important to have an idea of your overall IMC strategy, so that you know what you want your team ...

Integrated marketing communications is critically important for a successful product launch in your business. It involves the consistent communications of information about a product using ...

The Student Affairs Marketing & Communications (SAMAC) team develops, implements and assesses integrated marketing communication plans to communicate the events, resources, opportunities, and ...

We strive to provide communication that's timely to where students are at in their academic journey. Our team works closely with Strategic Relations and other campus partners to ensure integrated ...