India’s influencer marketing industry is estimated to reach Rs 3,375 crore by 2026, expanding at a CAGR of 18% from 2022, ...

Sumeet Singh, Group CMO at Info Edge India, on using humour, cultural trends, and smart activations to craft engaging ...

India’s ad market grew by just 9% in 2024, marking its slowest expansion since 2017 (excluding the pandemic-induced slump of ...

Nidhi Gupta, Director of Crossword Bookstores opens up about the brand’s changes following the acquisition, current ...

Explore how to become a marketing coach with essential steps, tips, and strategies to help you succeed in this rewarding ...

Nidhi Goel Gupta, Director of Crossword Bookstores opens up about the brand’s changes following the acquisition, current ...

India's future is being shaped by a new wave of innovative companies revolutionizing industries through technology, ...

In an inaugural edition of ETBrandEquity's Media and Entertainment Awards, which recognise brilliance in the media and ...

O.P. Jindal Global University has launched an Online Bachelor of Business Administration program through its Jindal Global Business School. Designed for aspiring and working professionals, the program ...

Digital channels now account for 62% of student enrolments, with Artificial Intelligence-driven strategies and online platforms revolutionizing how institutions connect with prospective students.

Aisle’s #FindAnkit campaign turned a relatable dating app moment into a viral sensation, blending humor and meme culture. Here’s how it unfolded.

Nellore: Kaval police arrested a two-member gang for cheating people to the tune of crores of rupees and recovered Rs 11.5 ...