India’s influencer marketing industry is estimated to reach Rs 3,375 crore by 2026, expanding at a CAGR of 18% from 2022, ...

With talent management and influencer marketing agencies struggling to keep up with India's influencer boom, even college ...

Smaller smartphone brands like Apple, Nothing, and OnePlus gained significant market share in India in 2024 due to robust ...

India’s ad market grew by just 9% in 2024, marking its slowest expansion since 2017 (excluding the pandemic-induced slump of ...

Explore how to become a marketing coach with essential steps, tips, and strategies to help you succeed in this rewarding ...

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

India's future is being shaped by a new wave of innovative companies revolutionizing industries through technology, ...

O.P. Jindal Global University has launched an Online Bachelor of Business Administration program through its Jindal Global Business School. Designed for aspiring and working professionals, the program ...

In an inaugural edition of ETBrandEquity's Media and Entertainment Awards, which recognise brilliance in the media and ...

India's digital revolution, with over 220 million online shoppers, provides fertile ground for GCC-based e-commerce platforms to expand their reach, experts said ...

Writesonic, which serves over 10 million users worldwide, today announced the launch of its SEO AI Agent – an artificial ...