See a few examples of packaging designed to enhance the user experience from Coca-Cola, Capri Sun, and Starbucks from ...

Ads display a QR code that can be scanned to access a digital scratch-off sweepstakes with prizes including movie tickets, flight vouchers and more.

Unlike these other flavor plays from the company, Sprite + Tea might already be familiar to many fans. That’s because before ...

into the fold. The industry needs those customers if it wants to grow the soda market. Diet drinks first became popular in the 1960s. Diet Rite, a no-calorie drink from the soda maker Royal Crown ...

It has Diet Coke fans divided. Sonic recently added another fruit mix-in to its famous soft drink customization menu. The ...

Remember when the company put names on the bottles and cans and everyone went a little crazy looking for their names? Well, ...

America's adoration for Diet Coke is near cultish. Major outlets like The New York Times and the now-defunct Buzzfeed News ...

Like billions of people, I love Diet Coke. Unlike everyone else, I had a front-row seat to its inception, since my father, Sergio Zyman, was a Coca-Cola marketing executive instrumental in the ...

Like billions of people, I love Diet Coke. Unlike everyone else, I had a front-row seat to its inception, since my father, Sergio Zyman, was a Coca-Cola marketing executive instrumental in the drink's ...

I poured them into cups and was able to clearly see more bubbles in the Diet Coke than in the Summit Diet Cola. While the Summit Diet Cola does taste slightly different than Diet Coke, it’s ...