JC Penney's logos through 1971. The last logo, in 1971, before the chain rebranded from Penneys to JC Penney. The logo in 2010. The logo in 2011. The new, 2012 logo.

In April of 2010, JCPenney's classic logo was recognizable by 84% of those surveyed. Following a 2011 redesign, awareness dropped to 76%. And following the radical 2012 redesign, ...

PLANO, Texas – JC Penney unveiled a new logo this week, with the public debut to take place when the company launches its spring marketing campaign as the exclusive retail sponsor of the Academy ...