Jaguar Arts Awards founded in partnership with Royal College of Art (RCA) Awards reflect Jaguar’s commitment to the arts and creativity Winners will be chosen to reflect Jaguar’s ‘championing ...

May 29, 2025 How the Jaguar XJ Became a Luxury Sedan Juggernaut The XJ nameplate lasted longer than any other in Jaguar history.

After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second thoughts.

Jaguar's recent rebrand, which introduced a new logo and unconventional ads, might be reconsidered, as reported by The Telegraph. Despite no confirmation from Jaguar or Accenture Song, the rebrand ...

Jaguar Land Rover (JLR) is undertaking a significant shift in its marketing strategy following a controversial rebranding campaign that led to a substantial decline in sales. The company is ...

Regular people reading the news about the UK trade "deal" are going to see Jaguar associated with true ultra-luxury brands like Rolls-Royce and Bentley.

Jaguar Boss: Not Trying To Be Woke, But Okay With Losing Old Customers Jaguar's managing director says they weren't trying to go "woke" with that flashy ad campaign with no cars ...

Jaguar boss Rawdon Glover reportedly said the brand's new platform can't support gas or hybrid powertrains, only electric ones.

A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking questions about the brand's future direction.

Last month, Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap here for more details.

Bright pink color, a new typeface, and a missing cat in its emblem – Jaguar’s rebrand campaign has been the talk of the town since its launch. It certainly divides opinions for a car maker ...

Here's where Jaguar cars, with their elite reputation are manufactured.