Jaguar said the new "Copy Nothing" slogan was the definition of its bold new visual identity, taking inspiration from its founder, Sir William Lyons. However, Branding expert Liam ...

JAGUAR giving into the woke bridge with its controversial pink “rebrand” has hurt the company big time, a brand and culture expert has claimed. The iconic British car manufacturer ...

JAGUAR Land Rover is set to sack the advertising agency behind its controversial pink rebrand after facing a fierce backlash.

Jaguar's rebrand caused a social media storm last November as the carmaker diverged from its traditional audience in search ...

Incredibly it’s been six months since Jaguar revealed its new look, and with it the Type 00 concept. A technicolour nuke to ...

Jaguar shakes up the luxury car world with its radical transformation to all-electric vehicles and controversial new brand ...

Going against the pattern, the Jaguar E-Type restomod concept is being showered with praise. Even though it is based on a ...

Jaguar took the covers off its futuristic “Type 00” concept car at Miami Art Week in December 2024, and the world reacted ...

The Jaguar Type 00 EV concept is currently on a world tour. After being unveiled in Munich and Tokyo, it will make a stopover ...

Concept cars are great for showing a brand's vision and potential – but driving them is a different story altogether ...

Ian Callum's design studio is behind this one-off restomod, which could move from the virtual realm to reality.

Passenger EV charging, and the accompanying charging infrastructure, is one of the most important aspects of the continued ...