We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community." - Professor Gerry McGovern OBE, Chief Creative Officer, Jaguar.

The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh set of badges for future Jaguars.

One offseason can change the entire trajectory of one position group, a player, or an entire franchise for the foreseeable ...

Jaguar prepares for the next chapter in its history with a completely overhauled brand identity. The new logo and graphics will be applied on the upcoming Jaguar Design Vision Concept. The company ...

Jaguar has unveiled a new logo that combines upper and lower case letters and confirmed it will only make electric cars in the future.

Jaguar Land Rover (JLR) has been working on its branding recently. The wave began with the "Copy Nothing" video and the ...

Jaguar Announces 'Type 00' and Reveals What its Future Looks Like “Type 00 is a pure expression of Jaguar’s new creative philosophy [and] the result of brave, unconstrained creative thinking ...