McDonald's restaurants in Japan have a new mascot promoting limited-time fast food items, and she's vastly different than the red-and-yellow-dressed clown that the company is best known for.

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But in Japan, mascot culture goes far deeper than the occasional world event. Throughout the country, there are mascots for everything from local sports teams to home-goods companies and public parks.

In Japan, Volleyball Leaps to a Nationwide Passion. Share full article. ... TBS profits from sales of cookies and cakes at 1,000 yen, or $12; T-shirts that depict the official mascot, ...

The Twitter account Mondo Mascots has become the space for celebrating cute Japanese mascots, where more than 50,000 followers obsess over the most unusual ones.

In late 2019, with eerie timing, it debuted Quaran, which must be the world’s first official quarantine mascot. So it makes sense that, amid troubling times, Japanese have turned to a character ...

Every spring, thousands of tourists from Japan and overseas descend on a shrine in Tokyo’s neighboring prefecture of Kanagawa to celebrate one thing — the penis. This symbol of fertility is at the ...

Representing everything from prisons to safe sex, Japan has literally thousands of mascots, ranging from the uber-cute to the frankly disturbing. As Tokyo 2020 organisers unveil the mascot for the ...

FIVA, the world's governing volleyball body, and local organizers have unveiled the mascot for the upcoming World Championships, due to start in Japan on October 31.

Representing everything from prisons to safe sex, Japan has literally thousands of mascots, ranging from the uber-cute to the frankly disturbing. As Tokyo 2020 organisers unveil the mascot for the ...