Y3K is very similar to the Y2K aesthetic as it was originally conceived ... “In response to this shift, Japanese brands started to satirize the ‘near future’ or digital world.” ...

JJJJound’s third collaboration with ASICS once again confirmed the Montreal-based design studio’s power to move the needle in ...

The term originates from the Japanese transliteration of the ... Rooted in the hyper-glamorous, bold aesthetic of early Y2K culture, the gyaru of old embodied a distinctly girl-coded rebellion ...

BEENOS Inc. is proud to announce that a new fashion collaboration featuring the iconic 2000s anime Shugo Chara! is now ...

When we do this, we're reminded of the leg warmers […] For a back story on Sanrio, the Japanese brand is home ... which adds even more the Y2K aesthetic of the collaboration.

which will appear in gacha machines around Japan this month. One series resembles Polaroid pictures of Sanrio mascots hanging out, and the other features the Y2K aesthetic. Both lines contain six ...

What we commonly know as the Y2K aesthetic is really the McBling look. Y2K is more about frosty metallic finishes and futuristic motifs, whereas this Bush-era look of excess emphasizes luxury ...

Ice Spice recently unveiled an alternate album cover for her upcoming Y2K album after the first received backlash, but according to Azealia Banks, she needs to scrap the entire aesthetic and start ...