For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing ...

Globally, athlete-led sporting properties have created strong commercial models, such as Michael Jordan’s high school ...

Calling it a landmark moment for Indian sports, marketers said that 16 brands coming on board for a non-cricket sporting ...

A serious back injury suffered in 2020, robbed Röhler of the chance to defend his gold in Tokyo and has taken its toll on his ...

One of India's most decorated sportspersons in recent times, 27-year-old Neeraj Chopra is a shining example of what hard work ...

Neeraj Chopra’s luxurious lifestyle features a Rs 30 crore mansion in Panipat, gold nameplate, and a garage full of swanky ...

On a cloudy July evening in Bengaluru, more than 14,000 fans erupted into roaring applause as India’s ‘golden boy’ of javelin ...

Primark has appointed Matt Houston as chief customer and digital officer. Houston has been working with the retailer since 2018, initially as strategy and transformation director and then as group ...

Retailer Primark has promoted its digital director Matt Houston to the role of chief customer and digital officer.

On the eve of a landmark moment in Indian athletics, Bengaluru's Sree Kanteerava Stadium lies in poised silence — the calm ...

Between leaks and reviews, Warhammer Horus Heresy fans know the changes to their armies are worse for them the more invested ...

The newly created role brings together Primark’s customer and digital teams, following increased emphasis on the retailer’s ...