The new primary logo – created by Brooklyn's own JAY Z – retains the shield from its previous iteration, and adds that iconic Brooklyn 'B' to the basketball that has been part of every logo ...

When Jay-Z announced plans to transfer the NBA’s New Jersey Nets to Brooklyn, basically everyone thought everything about the new team would be a slam dunk. Then we saw the dull new logo ...

When the Brooklyn Nets unveiled in April their black-and-white logo, which was approved by part owner Jay-Z, it drew a wide range of reactions. Particularly, from New York Post sports columnist ...