Founder and celebrity hair stylist Jen Atkin’s brand eyes expansion beyond store shelves into non-retail spaces.

OUAI’s Jen Atkin honored the Rhode guru as beauty innovator of the year and dished that “what really gets her heated” is old episodes of ‘Grey’s Anatomy.

“Lawyers, lawyers, lawyers,” says Atkin, who founded Ouai (pronounced “way” in a nod to the French word for “yeah”) in 2016. “If you’re going into a business agreement, get a great lawyer—a lawyer ...

Jen Atkin, celebrity hairstylist to Kim Kardashian and Chrissy Teigen, made an Amazon gift guide including all of her Ouai hair essentials and small business favorites. Shop Ouai shampoo, Ouai ...

Jen Atkin's past and present are colliding with a new collaboration. Mane, her hair tools brand available at Sephora, is teaming with Ouai, the brand she founded in 2016 and sold to Procter ...