The Photo Behind the Logo The NBA logo’s silhouette is based on a photograph of Jerry West. The image, which featured West ...

NBA great Jerry West died on ... in fact West on the logo, a spokesperson replied: “There’s no record of it here.” Seeing as his employer didn’t link him to the image, West told the ...

Jerry West, the freakin' logo of the league ... He was one of the only living members of the 50 greatest players in NBA history not to come to Cleveland for the celebration during All-Star ...