Kaesie Davis hoped that by the time her daughter started with the Cumberland Valley School District’s cheer program in 2013, ...

The Manatee Mustangs Junior Varsity Cheer squad, ages 10-13, are Demiyah Bacon, Leilani Bell, Billie Boston, Nevaeh Byard, Ty'Reyah Covington, Ty'Riah Covington, Deonna Craddock, Sa'Ryiah McCown ...

When building a new foundation in a sports program, it’s important to have pieces in place that keep everything steady during ...

Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent company touted the hiring of its first-ever chief security officer, Lisa ...

Segment Sponsored by Varsity Spirit It’s hard to believe, but until now, professional cheerleading wasn’t a real path for even the most elite athletes.But now, Varsity Spirit is rewriting the ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball ...

Her cheer coaches described her as spunky, athletic, shy and kind-hearted. "She was definitely a force," Powell Mac Junior Varsity Cheer Coach Terri Shelander said. "So incredibly athletic and strong.

Varsity Spirit has had more than 80,000 people attend its events. The Pro Cheer League will try to tap into that fan base by competing the same night of other events starting in January in ...