The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share.

As part of the promotion, KFC is offering a free Fried Chicken Bucket with any $15 order and introducing new Fried Pickles with Comeback Sauce or ranch. The brand is also revamping its image and ...

Facing competition from both established brands and upstarts like Dave's Hot Chicken, the Yum Brands-owned chain is leaning into its origin story.

KFC is proving to be a crucial driver of Yum! Brands, Inc.’s YUM global growth, with its international operations delivering ...

KFC’s “finger lickin’ good” slogan usually refers to chicken, but it’s taking on different meaning at its newest location.

KFC’s “finger lickin’ good” slogan usually refers to chicken, but it’s taking on different meaning at its newest location.

KFC’s attempts at value meals and limited time offerings haven’t resonated with consumers, causing it to struggle against trendier chicken chains, like Wingstop and Raising Cane’s.