The Bowersock Gallery is set to host "Kawaii: American Style," an exhibition that promises to bring a playful twist to the ...

The Kawaii aesthetic is all about bold colors, bright motifs, and playful designs that inspire a sense of beauty and dreamy wonder. Shop the look now. Skip to main content. Popsugar.

Learn how to make two ultra-satisfying aesthetic desserts: a pastel smoothie bowl topped with buttercream succulents and berries, and adorable kawaii character popsicles featuring favorites like ...

Recently, kawaii nail art has been bubbling up on Instagram and TikTok, and while its fame stateside is relatively new, the manicure trend has been a longtime favorite in Japan.