PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Summer is the perfect time to embrace the Y2K aesthetic. With warm days and long nights, there’s room for experimentation - ...

And if you're just into the idea of a "sardine girl summer" and it's not that deep for you, that's OK too. Just keep swimming.

She’s so sexy,” Jenner says of the Khy girl aesthetic this season. “I think last summer I had fun in Italy and I was wearing ...

She’s so hot,” Jenner says of the Khy girl aesthetic this season. “I think last summer I had fun in Italy and I was wearing ...

Primark is stocking a "chic" £18 dress that reminds shoppers of another popular fashion brand. Customers fell in love with ...

Fragrance fans, take note: guava is the “it” note in new summer scents. Ellis Brooklyn’s Guava Granita smells like a Palm ...

Memorial Day weekend is the perfect time to stock your wardrobe with awesome summer dresses thanks to the amazing sales happening! Macy's has an incredible amount of dress deals to shop, and the On ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

We tested tons of nightgowns to find the best night dresses for sleeping and for styling. Here are our favorites from Eileen ...

Here’s the science-y bit: this trend is the ultimate example of dopamine dressing—aka wearing pieces that literally make your ...

Jennifer Lopez/Instagram While the dress looked primed for a picnic, Lopez really leaned into her pastoral aesthetic with her accessories, which consisted of a raffia straw-like hat from Dior and ...