JJ's Mama's Soulfood Restaurant in Lexington, N.C., experiences a surge in business after social media food critic Keith ...

It was a part of Toast's "It's the Little Things" campaign, highlighting restaurants that go above and beyond.

JJ’s Mama’s Soul Food exploded in popularity after a famous food reviewer, Keith Lee from TikTok, visited the Lexington restaurant.

LEXINGTON, N.C. — TikTok has a reputation for viral dances and trends, but for JJ’s Mama’s Soul Food and More in Lexington, ...

James Sampson has spent the last several days reflecting on viral food influencer Keith Lee’s video review of his food truck.

Here are some quick facts about Keith Lee to bring you up to speed. Lee gained popularity on TikTok with his quick, straightforward reviews on small restaurants, ordering food and eating it in his ...

Keith Lee's TikTok reviews can potentially make -- or break -- a restaurant. The influencer's upcoming Family Style Food Festival will reveal some of the latest trendy treats on eatery menus.

Lee, now a North Texas resident, recently discovered a taste for matcha, the popular green tea-based drink served up at coffee shops.

LEXINGTON, N.C. — TikTok ... Mama’s Soul Food and More in Lexington, it became a force for good—thanks to a single video from one of the platform’s biggest stars. Keith Lee, one of TikTok ...

Social media “food critic ... In the video, Lee shared that he got a personal DM from the owner, chef (and huge Keith Lee fan) Carlos Abrahams, about a restaurant review after Crav’n ...