Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get ...

Then you got to your destination and hit up your search engine with "What is a KN car?" or a variation on the theme. "KN is Kia? Wow, that logo is a terrible design," you might have thought.

To give visual weight to its commitment, Kia redesigned its corporate logo in 2021, ditching the homely oval badges in favor of a futuristic nameplate. The new look has been out in the wild for a ...

It actually spells “Kia,” but has led to thousands of people Googling “KN car” every month. James I. Bowie, a sociologist at Northern Arizona University who studies trends in logo design ...

Kia launched their new logo with a record-breaking pyrotechnic ... In particular, Twitter user @Shwinnabego noticed Google searches for “KN car” have increased significantly since the summer ...

and I won’t be surprised if the 2021 Kia logo revision ends up as an example in a textbook one day. After putting down the camera and leaving the tuner car scene behind, Rob has been covering ...

Is it KN? If it is, then the N is backwards. Is there even a KN car brand? If so, what is its country of origin? The answer of course, is no, the logo still spells out Kia, it's just that the ...

People in the comments let the poster know that those cars were in fact Kia's and not "KM." Over a year later, the logo's confusion has lingered and reached thousands more people. Data shows ...

A tale of rebrands, search engine optimization, and the difficulty of trying to figure out what car you’re looking at. It’s hard to blame people for being confused by the new logo; Kia’s not ...