Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get ...

We look back at Kia’s previous logos, and Kia explains why it went so extreme with its newest one. Here's how it may have gone down: You came to a stoplight. Your eyes wandered until they landed on ...

To give visual weight to its commitment, Kia redesigned its corporate logo in 2021, ditching the homely oval badges in favor of a futuristic nameplate. The new look has been out in the wild for a ...

The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four ...

Last year, Kia decided that it was going to bring the brand into the 21st century. And it did exactly that by revamping its logo into something a bit more modern—gone is the old circular logo ...

Among the Toyota emblems and Subaru star clusters, you might spot another logo that, if you squint, looks kind of like the letters “KN.” It actually spells “Kia,” but has led to ...

A tale of rebrands, search engine optimization, and the difficulty of trying to figure out what car you’re looking at. A tale of rebrands, search engine optimization, and the difficulty of ...

And why, for that matter, was it missing from the old Kia logo? Or from the logos of Samsung, Almay, Axios, Konica Minolta, Stellantis, BBVA, Dacia, Strava, the Australian Open, Montblanc ...

or a variation on the theme. "KN is Kia? Wow, that logo is a terrible design," you might have thought. Or maybe you came to a different conclusion: "What a forward-thinking logo!" Either way ...