The Nike Elite Youth Basketball League (EYBL ... also have their own AAU teams competing in the EYBL, with 13 current teams sponsored by NBA and WNBA stars. Rotsen Rick Tidoy is a College Sports ...

The NBA Finals are set to begin with two fresh teams. The Indiana Pacers, who sped through the Eastern Conference, are making ...

Sonny Vaccaro's ideas and hard work are responsible for much of the basketball culture as it exists today. But he hasn't been ...

Reebok is back in the basketball game again and showcasing bigger-than-life personalities that embrace on- and off-the-court ...

Cedric Foster not only wants to offer a space to play basketball, but he wants to use the sport as a vehicle for youth mentorship and growth.

Auburn wheelchair basketball team captain Jake Eastwood was named ... Taylor recalled a Nike-sponsored camp in Portland in 2017. “He came walking in with his family to go to a sit volleyball ...

Under Armour signed a long-term extension with Stephen Curry and made him president of the newly formed Curry Brand, housed under the company’s banner.

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

Johnson is currently competing for the All Iowa Attack 17U team of the Nike Elite Youth Basketball League (EYBL) against the nation’s top players. She’s averaging 8.6 points and 3.6 assists ...

An IHSA bylaw proposal allowing athletes to compete in non-school activities is expected to be on the annual ballot this fall.

Memphis Grizzlies star Ja Morant made a special appearance at the Nike EYBL tournament ... where he was met by kids, cameras and the Jet Academy AAU team. He picked up boxes of the new Ja 2 ...