Reebok gradually lost ground to rising competitors like Adidas. Rapid shifts in market trends diverted ... “My two hardest challenges were reintroducing a brand that kids never really heard of. When I ...

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A significant change for the Reds: after 13 years of absence, Adidas ... with white stripes. In short, the typical Liverpool kit from Gerrard's golden years and similar to the times of European ...