NPR's Ailsa Chang talks with Jeonghee "JJ" Jin, CEO of Pearl Abyss America, about South Korean video games pushing for the international markets. BTS: (Singing) Smooth like butter, like criminal ...

Now, one industry leader wants to put the spotlight on video games. Who is she? Jeonghee "JJ" Jin is the CEO of Pearl Abyss America, part of the South Korean video game developer Pearl Abyss.

BTS: (Singing) Smooth like butter, like criminal undercover... CHANG: ...Or been glued to Korean dramas, which are streaming now more than ever... (SOUNDBITE OF TV ...