Much hair care focuses, predominantly, on repairing the ends of the strands. Korean hair care, however, is primarily focused ...

K-beauty has dominated the skincare and make-up categories for years, but will it take over the haircare market too?

The top five Korean cosmetics brands in U.S. e-commerce--which include Beauty of Joseon, Medicube and Biodance--saw online ...

Including a hydrating lippie that reviewers are comparing to Tarte's Juicy Maracuja and YSL's Candy Glaze... (*adds to cart*) ...

South Korean beauty brands are rapidly expanding into U.S. retail stores, capitalizing on viral online success and rising ...

The 10-step Korean skincare routine is iconic for a reason. Each step has a purpose, and boy, does it layer hydration in ways ...

South Korea's beauty and personal care market showed solid growth in 2024, with mass products outpacing premium ones. The report provides retail sales data from 2020-2024, covering product segments ...

"Cured my dry skin in one day. I would give it 10 million stars if I could." —one overjoyed reviewer who discovered the magic ...

New York City–based wedding makeup artist Sarah Ahn has noticed a new trend with her brides: “Korean-American brides have ...

I'm an ardent admirer of K-skincare, but what really surprised me on my trips to Korea was the wealth of beauty products dedicated to curating a healthy scalp: Hair ampoules, essences, tonics ...

Emboldened by roaring online success in the U.S., South Korea's cosmetic startups are expanding their bricks-and-mortar ...