Much hair care focuses, predominantly, on repairing the ends of the strands. Korean hair care, however, is primarily focused ...

I expect a lot from my humble shampoo and conditioner. I want them to cleanse my scalp and strands of the daily lashings of ...

The 10-step Korean skincare routine is iconic for a reason. Each step has a purpose, and boy, does it layer hydration in ways ...

K-beauty has dominated the skincare and make-up categories for years, but will it take over the haircare market too?

Torn between short and long hair? The viral Korean “Bob Underneath” lets you rock both. Secret bob, full drama, zero ...

The top five Korean cosmetics brands in U.S. e-commerce--which include Beauty of Joseon, Medicube and Biodance--saw online ...

I'm an ardent admirer of K-skincare, but what really surprised me on my trips to Korea was the wealth of beauty products dedicated to curating a healthy scalp: Hair ampoules, essences, tonics ...