If we don’t break the industry's cycle of codependency with marketing technology, we’ll keep building sophisticated systems ...

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

Giving teams the tools and culture they need to solve as complex a problem as AI integration really makes a difference.

The connected fitness company also created the role of chief technology officer to focus on AI.

Brands can use their loyalty programs as one part of their relationship marketing strategy to help turn casual shoppers into ...

Storytelling gives context to data and performance metrics and connects your product or service to what people actually care ...

Influencer marketing has emerged as a pivotal player in this dynamic landscape, captivating 63% of younger consumers. Moreover, the rise of social commerce is undeniable, with 42% of consumers ...

It emphasizes managerial applicability to enhance social media utilization for revenue generation through repeat patronage and customer retention on top of other factors affecting user ...

ABSTRACT: This research examines the realm of Femvertising among Generation Z in the Egyptian context. The research explores three pivotal theories of consumer behavior: The theory of self-concept, ...

ABSTRACT: Aim: This research attempts to perform a comparative analysis of customer service strategies and the challenges encountered by MTN Nigeria and MTN Cameroon. With over 300 million subscribers ...