As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

We once launched an email campaign filled with clever puns and eye-catching visuals, thinking creativity alone would drive ...

Nohar Zmora leads marketing at Kaltura. She is passionate about helping marketers create creative and data-driven digital ...

Influencer marketing has emerged as a pivotal player in this dynamic landscape, captivating 63% of younger consumers. Moreover, the rise of social commerce is undeniable, with 42% of consumers ...

It emphasizes managerial applicability to enhance social media utilization for revenue generation through repeat patronage and customer retention on top of other factors affecting user ...

ABSTRACT: This research examines the realm of Femvertising among Generation Z in the Egyptian context. The research explores three pivotal theories of consumer behavior: The theory of self-concept, ...

ABSTRACT: Aim: This research attempts to perform a comparative analysis of customer service strategies and the challenges encountered by MTN Nigeria and MTN Cameroon. With over 300 million subscribers ...

The study also discusses the integration of project management principles in higher education marketing and emphasizes the importance of branding and marketing strategies in today’s globalized higher ...