Today, South Korean men purchase 20% of the world's beauty products—but that wasn't always the case. It took the K-pop revolution to change South Korean masculinity forever.

It's undeniable that K-pop - the Korean dance-pop craze that includes Girls Generation and BIGBANG ... SPICA’s Jiwon and YouTube vlogger/K-pop makeup tutorial expert Jeniffer Kim.

The K-Pop Makeup Craze: 2NE1, SPICA & More Share Favorite Products & Tips. As the popularity of Korean music acts soars, its effect on the beauty industry kicks into full gear.

K-pop group BTS just launched a makeup collection inspired by their cartoon avatars. By Alyssa morin. October 12, 2018. By Alyssa morin. October 12, 2018. Listen up, K-pop fans.

K-Pop Frenzy Fuels Makeup Market for Men. With mega-stars like G-Dragon not afraid to wear lipstick and eyeliner, fans are now following in his fashion footsteps and fueling a new market.

The makeup looks for K-pop girl group aespa's May release, "Supernova," is known to have been created by makeup studio KITTS. Courtesy of SM Entertainment. KITTS.

Your favourite Kpop idols, with and without makeup PUBLISHED ON November 19, 2014 9:00 PM A lot of female Kpop idols hate showing their bare faces to the public because they have a certain image ...