In a much-hyped branding reveal on Thursday morning from the construction site where a new Seattle arena is being built, the Seattle Kraken team name, logo and colors were unveiled in a live video ...

“The Kraken is a name born of the fans ... The ceremony included raising a flag with the new team logo into what will eventually be in the stadium rafters. “Seattle is a city built by the ...

But until Thursday, we didn't know the team name, nor the logo, nor the colors -- although speculation ran wild over what all of that would be. Now we know: It's the Seattle Kraken, and upon the ...

and to a study that analyzed whether college students would wear logos depending on the success of a sports team. RELATED:Businesses see rise in sales during Seattle Kraken playoff games Besides ...

The entrance is painted with a Kraken tentacle. One neon sign is the team’s logo over a pair of flashing blue sticks. Another screams, simply, GAME ON. Among the patrons: Leiweke, of course.

“After Seattle Metropolitans requested that Kraken use a design concept ... reproduction of the Metropolitans’ S-logo on clothing apparel and other team merchandise. Metropolitans’ lawsuit ...

Kraken’s logo will be placed on the halo and rear wing of Williams cars for the rest of the 2023 season, as well as on drivers’ and team uniforms, the two sides said in a statement Tuesday.