Yellow’s logo is simple enough: the word Yellow in robust, no-nonsense all-caps sans-serif black type within a similarly-sturdy, black-bordered trapezoidal holding shape that is colored a lovely ...

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new ...

This one matched the color scheme that the Rams were seemingly moving toward — white and navy blue instead of yellow or gold. LA switched to this logo a year after relocating from St. Louis ...

In 1989, a triangle was added under the first "a" in the name, with the name appearing in combinations of black, yellow, and white. The type was once again stretched vertically, making it look taller.