For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...

LVMH has made inroads into the world of sports in more ways than F1. The company partnered with the Paris Olympics last year, ...

Top names from the business side of Formula 1 were invited to an exclusive event hosted in the Monte Carlo harbour ahead of ...

while 54% of followers on TikTok and 40% on Instagram are now under 25 years old.” More information on the partnership will be unveiled throughout the 2025 F1 season.

Venture capital firm Insight Partners has confirmed that sensitive data for employees and limited partners was stolen in a January 2025 cyberattack. Insight Partners is a prominent global venture ...

F1 Academy has reaffirmed its commitment to bring a female driver to the Formula 1 grid with its partnership with More ... will provide the data and insights needed to shape effective talent ...

Last year, Superconnector worked with LVMH to create ... That insight led to Airbnb launching a permanent feature called Icons. Combining experiential and brand partnership opportunities—such ...

In an executive shuffle, Frederic has just been made chief executive of the group’s Italian cashmere brand, Loro Piana, after heading up TAG Heuer and the LVMH watch ... of huge F1 fans among ...

Picture: Bryn Lennon The investment of LVMH involves its biggest brand, Louis Vuitton. The maison becomes the official partner of F1 and, for this particular race, title partners. The Melbourne ...

F1 is helping to develop ... fees topping $100 million. LVMH’s iconic brands are estimated to be involved in the sport to reap the monetary benefits of this partnership.