The Orlando Magic's new look isn't just about aesthetics - it's a strategic move years in the making, with surprising ...

A New York Yankees logo may be among one of the most recognizable logos in sports, but on Saturday in the Champions League ...

Orlando Magic players will wear three new uniforms and play on a new court as part of a franchise rebranding, which includes ...

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...

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The UEFA Champions League final is officially set, with Inter set to face Paris Saint-Germain on May 31 in a battle of tactical contrasts. Inter booked their trip to Munich's Allianz Arena on ...