Whether you’re attending one of the highly anticipated tour dates like I am this summer, or simply want to add more timeless ...

Later this month marks the birthday of one of fashion’s most iconic pieces: the blue jean ... One of his customers was a tailor—Jacob Davis. Denim pants had been worn as workwear for years. But, as ...

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

Born in 1873 and loved by everyone from Hailey Bieber to Patti Smith, this is the story of the first and original jean ...

they appropriated the blue denim jeans as their defiant symbol for freedom. Earning heritage brand status, Levi’s remained emblematic of the counterculture era throughout the 1960s and 1970s ...