With its iconic croissant flying off the shelves at a rate of 122 pastries a minute, showcasing its #1 ranked bakery, Lidl ...

It comes as foodie Facebook group Newfoodsuk posted: “New Birthday Cake Buns spotted at Lidl GB,” along with a picture of the bun on Lidl bakery shelves covered in pink icing and coloured sprinkles..

Lidl shoppers have spotted the new Birthday Cake Bun in the supermarket's bakeries across the UK and 'need' to try it - only costing 79p.