Lidl’s in-store bakery boasts more than 40 items, with everything from brownies to boules and Belgian buns.. But eagle-eyed shoppers have noticed a brand new item was just added to the line-up ...

From the outside, it looks like a rather standard iced bun, but inside it’s hiding a fabulous fruity pink swirl. The new Birthday Cake Bun from Lidl costs 79p (Picture: Courtney Pochin) ...

It comes as foodie Facebook group Newfoodsuk posted: “New Birthday Cake Buns spotted at Lidl GB,” along with a picture of the bun on Lidl bakery shelves covered in pink icing and coloured sprinkles..

Lidl shoppers have spotted the new Birthday Cake Bun in the supermarket's bakeries across the UK and 'need' to try it - only costing 79p.

Lidl shoppers have spotted the new Birthday Cake Bun in the supermarket's bakeries across the UK and 'need' to try it - only costing 79p.