The new Bud Light label is almost entirely blue, and that’s a strong statement, says Laura Ries, a brand strategist and president of Reis and Reis in Atlanta, Ga. Consider how Apple went from a ...

But for those brands that do like to follow a good color scheme, here’s a rundown of the milk label colors you’ll see in the ...

Amid flat beer industry sales, Coors Light saw 3% growth this year. The color-changing artwork is prominently featured in the company's TV ads. "It's resonating with consumers," says Benj Steinman ...

The label on the outside of a beer bottle has left a bad taste in some people's mouths. It's part of Bud Light's 'Up For Whatever' campaign.