Lindsey Edwards, VP of product management at LinkedIn, takes us inside the company’s video strategy, which now includes CTV ...

With the majority of B2B buyers now being millennials or Gen Z – who are avid video consumers – LinkedIn is transitioning to a B2B streaming hub showcasing creator-led original video programs, said ...

LinkedIn ads can also be a potent tool for B2B marketing and even certain B2C scenarios, targeting professionals. To harness their full potential, one must adopt best practices and avoid common ...

LinkedIn has always had a reputation for being the business person’s social media platform, but its full potential hasn ... be there out of curiosity. B2B and B2C audiences aren’t mutually exclusive.

Despite LinkedIn’s potential, many companies fail to use it effectively. Gaudet observes that a significant majority, specifically four out of five B2B companies experiencing stagnant growth ...

A potential ... LinkedIn. You can quickly do this by checking their profile to see their recent posts or engagements. Use ...

The company says it is also working to improve the platform’s product search functionality, which could help B2B brands connect with potential buyers. LinkedIn says there is a real appetite for ...

Whether you’re a novice or an experienced social marketer, these tips will help you better harness the potential of B2B LinkedIn marketing campaigns. If you’re new to LinkedIn, or more ...

LinkedIn is a dynamic hub for B2B marketing leaders, enabling them to unlock access ... This article will delve into LinkedIn advertising benchmarks that hold the potential to steer your campaigns ...

The B2B sector offers the potential to drive growth across the entire economy, according to LinkedIn VP of marketing Minjae Ormes. Delivering a keynote address on the Rotonde Stage at Cannes Lions ...