Discover the logic of how information travels across platforms, shaped by audience behavior, algorithms, and evolving digital ...

LinkedIn CEO Ryan Roslansky will oversee Microsoft Office apps in a new role aimed at unifying the company’s AI strategy ...

Abstract: Predicting the virality of contents is attractive for many applications in today's big data era. Previous works mostly focus on final popularity, but predicting the time at which content ...

Cos managing director Daniel Herrmann and design director Karin Gustafsson unpack the brand’s luxury repositioning, from ...

Chain Social’s Digital Marketing Mastery Retreat brought together 30 business owners and marketing specialists for immersive ...

Micro-virality means creating content that becomes popular within a small, focused group of people. Unlike traditional viral ...

Accessible pricing, Y2K nostalgia and TikTok virality have all helped Coach regain its luster, but tariffs could pose a problem.

LOS ANGELES — On a spring afternoon in 2005, the members of OK Go dressed up in tacky suits, gathered in front of a video camera and awkwardly danced their way into history. The band's DIY ...

For example, I've found that retailers leveraging customer data platforms (CDPs) tend to see an increase in customer retention, underscoring the relevance of data-driven strategies. However ...

Amid lagging sales and a backlash from tweens’ newfound obsession with the brand, can this once mighty skin care start-up regain its former glory? You need to be a subscriber to read this article.

On a spring afternoon in 2005, the members of OK Go dressed up in tacky suits, gathered in front of a video camera and awkwardly danced their way into history. The band’s DIY single-shot clip ...