Laura Geller made a career out of perfecting makeup for mature skin. She often shares tips with fans, explaining how to do ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

You may know Il Makiage for its viral shade matching ads or its try-before-you-buy option. But my first introduction to the ...

The vitamin C eye balm brightened my dark undereyes and the mess-free application made it perfect to use on holiday.

Merit's newest offering is a first-of-its kind with a waitlist of 20,000, but is it worth the hype? We investigated so you ...

Initially started by influencers, many passengers are now filming and sharing their own “Get Ready With Me” (GRWM) videos ...

When cult beauty brand Merit launches a new product, there's a solid chance (like, 99.99%) I'll be obsessed. The fragrance?