Laura Geller made a career out of perfecting makeup for mature skin. She often shares tips with fans, explaining how to do ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Any concealing should be done minimally and strategically with a creamy, lightweight formula, says Reader, who’s a fan of the ...

You may know Il Makiage for its viral shade matching ads or its try-before-you-buy option. But my first introduction to the ...

We tried the best foundations for mature skin, comparing brands like Dior, Makeup Forever, Gucci, and more. We looked for ...

In a trend led by TikTok influencers, passengers are making videos of their in-flight beauty routines. But how practical is ...

The digital content creators share their makeup must-haves, skin saviours, and their transformative beauty journeys with H!

The vitamin C eye balm brightened my dark undereyes and the mess-free application made it perfect to use on holiday.

Are you busy? Running late? Chronically short on time? The pros share seven easy steps for a radiant summer beauty look ...

Some like to start with concealer, while others prefer foundation first. I’m not so particular about the sequence when it comes to these two. • But owning a liquid concealer in order to give a ...

Merit's newest offering is a first-of-its kind with a waitlist of 20,000, but is it worth the hype? We investigated so you ...