The new logo reflects the black-and-white color palette of HBO’s branding and retains the circle inside the counter of the A in “Max,” a callback to the circle inside the “O” in the HBO ...

and officially dropped its “Maine’s Cool Little City” moniker on Monday. The new logo has three slightly different variations, but each features a red circle with a white six-masted ship ...

The new logo replaces the original one created by Tim Fendley, and places more emphasis on the “O” in “Typo” with a more prominent, solid circle shape. Alan Dye, co-founder at NB Studio, says it is a ...