However, one of the most important is search engine optimization (SEO)—and, within that, national SEO and local SEO. While the two share some similarities, there are also some key differences.

Local SEO has some parallels, as we are generally quite narrow in the targeting, with keywords and location being the key. Page headlines. Your page headline should lay out your positioning and ...

The basics of local search engine optimization. Discover what local SEO is now, why it’s important, who benefits from it (and who do not).

About 40% of small businesses outsource some or all of their local search engine optimization (SEO) needs. Local SEO can help you reach nearby customers, boost sales, and improve your ...

Local SEO: Optimizing Your Website. Define your location strategy. Multi-practitioner businesses (e.g., medical, legal) have different, more complicated processes than a single location, brick-and ...

Local SEO isn’t just another marketing term – small businesses need it to thrive. Google searches show this trend clearly: 46% of users look for local information, and 82% use their phones to ...

Scott Baradell is CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book "Trust Signals: The New PR." The volume of internet searches for local results is increasing ...

Local SEO is about so much more than tools Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren't meant to do our jobs for us.

Local SEO strategies for healthcare practices can be broken down into four main categories: • Google Business Profile Optimization. • Online Review Management.

According to Moz.com, the major local search ranking factors are: According to Moz, on-page signals such as NAP (name, address, phone), optimized meta tags and titles, and domain authority are the ...

Local search engine optimization (SEO) is important for many businesses, including law firms. In fact, 46% of all Google searches are seeking local information, ...