Given the confusion surrounding the announcement, Alphabet's visual identity plays a vital role helping people understand the differences between the two companies. Whereas Google’s goofy logo ...

A brand logo is the face of a corporation -- a combination of colors, typefaces and simple shapes designed to make an image or feeling stick in your brain. So when those familiar icons are given a ...

Read the review for Nicolette Krebit's Berlin Film Festival competition title 'AEIOU - A Quick Alphabet Of Love.' Continue to Deadline SKIP AD You will be redirected back to your article in seconds ...

Paul Munkholm found the new logo and the Alphabet name confusing in general.”First is the name Alphabet. There’s not a clear branding or verbal link to Google or to the other entities.

SAN FRANCISCO (AP) — Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. The revised design unveiled Tuesday features the same mix of ...

For more on “Alphabet City” (and the rest of the clever new films from a cadre of actual Hollywood stars and directors), be sure to tune in to the latest episode of “The Studio,” streaming ...

SAN FRANCISCO (AP) - Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. The revised design unveiled Tuesday features ...