From FIFA's latest design to a hot AI startup's barely-there branding, recent examples show how a logo—any logo—can make a brand more real. Brands That Matter Final Deadline on Friday 5/30!

The Hartford has retooled its branding for the first time since 2010. The insurance company’s new logo still features the iconic stag, but now in a monochromatic black-and-white version. “As ...

“Some people think that their brand starts and finishes with their logo, but it’s so much more than that. It’s the connection ...

Reddit evolved from a simple alien logo to dynamic branding, adding new features like subreddits, mobile apps, and AI tools. As Reddit turns 20, a look into it's rebranding shows how the company ...

Jaguar has unveiled its new logo ahead of its electric-only reinvention. Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

A yearlong project to boost the Branding and Identity of La Grange Park came to fruition March 11 when the Village Board approved a final plan.