Simple logos work well. Brands are more than a fancy logo. While most designers, brand gurus and marketers know this already, business owners often don’t. Either way, the above should provide strong ...

These logos represent big thinking, not simple thinking. “The more simple things are, the easier it is for you to like it. Your brain says, ‘This makes sense so it’s good!'” ...

Good logos are simple. Customers should be able to ‘parse the data’ in a single glance. Even more complex designs can be scanned by having, for example, an elegant silhouette.

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

That one simple fix would go a long away. And the Clippers are not alone. There are several pro sports team that could dramatically improve their logos with one small change.

The new Whitney logo harbors many of the design studio's aesthetic hallmarks—sans-serif type, snapped cleanly to a grid—but this time they've added a clever twist.

Keep It Simple With so many distractions in this world, a simple, straightforward name and logo are most effective. If you print T-shirts or offer IT services, make that part of your name and logo.

The logo is 10 years old, so it was time for a change, said Carmen Young, Whiteland’s director of administration. “Our old logo was a little over 10 years old and it was very complicated. It ...