It features the familiar fleur-de-lis logo in gold, golden face masks and a gold stripe down the center of the helmet with more fleur-de-lis embossed onto it. Unlike the team's black alternate helmet, ...

In other words, the logo is simpler. That’s not necessarily a bad thing, says Min Lew, a partner at Base Design . “What the new Facebook [logo] lacks in personality, it gains in terms of ...