Below, I've rounded up 9 recommendations for things to do before you design a logo – or rather, before you create the final mark because I'd argue that these are all part of the design process proper.

AUSTIN, TX / ACCESS Newswire / June 25, 2025 / In 2025, your logo doesn't represent the brand. Your face does.

“Your logo might represent your company. But your face is what makes people believe in it.” – Stephen Skeel with 7 Wonders. The era of faceless marketing is over.

“The artistic skill and creativity on display in this year’s Game Maker’s Sketchbook entries were truly inspiring,” said Meggan Scavio, President of the Academy of Interactive Arts & Sciences.