The national YMCA organization recently revamped its brand strategy and redesigned its logo to better reflect the role the YMCA plays in challenges facing the country.

Sure enough, Facebook now has a page called “Don’t change the YMCA Logo.” Temple sees practical reasons for the switch, despite costs and hassles. “It’s now very fragmented.

YMCA Changes Name, Logo To 'The Y' December 2, 2010 / 6:56 PM EST / CBS Miami HOLLYWOOD (CBS4) - After 165 years, even a hit song with their namesake, the YMCA is changing its name.

For the first time in 43 years, YMCA of the USA has unveiled a new brand strategy to increase understanding of the impact that YMCAs make in communities across the country.

DAYTON — The YMCA of Greater Dayton will be undergoing changes to meet with its new brand strategy starting in 2011. The strategy, which focuses on youth development, healthy living and social ...

KEARNEY — For the first time in 43 years, YMCA of the USA has unveiled a new brand strategy.

If you call it the YMCA, you’re saying too much. On Tuesday, local officials unveiled a new logo and announced that it will now be called simply “the Y.” The move came after the organization ...

YMCAs across the country soon will be getting a new logo, but that doesn't mean they're going to change what they offer. Jerry Rinne, president and chief executive officer of the Fremont Family ...