Top 10s traces the evolution of famous logos and how they’ve transformed over time, reflecting changes in branding.

Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

There’s a lot to memorize these days. But even making a fuzzy note in your brain of changes to major services can help you ...

The university announced Thursday the classic Vault A Alabama logo is making a comeback. “The new design is a great way for alumni and friends to show their school spirit while helping students reach ...

Here are three ways strategic design impacts business success: Visuals and imagery will often do the talking for a ...

It's not us, it's you. But while these rare catastrophes grab the headlines, most brands update their identities with barely ...

Business development at professional services firms is outdated. Here’s what works now. by Matthew Dixon, Ted McKenna, Rory Channer and Karen Freeman The self-evaluation memo is an annual ritual ...

A version of this article appeared in the May–June 2023 issue of Harvard Business Review. Jill Avery is a senior lecturer of business administration and the C. Roland Christensen Distinguished ...