Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

A rise in thefts means people are now forced to consider insuring their precious little toys. Trust me, I also wish this were fake news!

A comprehensive guide to some of Lelo's best, most luxurious vibrators and sex toys, so you can take advantage of their summer sale ASAP.

Unveiling their latest seizure in front of news cameras last month, two Chinese customs agents revealed not drugs or weapons – but suitcases full of plush toys.

Here are the six toys that come with the "How to Train Your Dragon" meal. Only one toy comes with the purchase of a "How to Train Your Dragon" kids' meal.

McDonald's Happy Meals now include Squishmallow plush toys for a limited time while supplies last.

Wondering which 12 Squishmallows are included in the McDonald's 2025 release? Here's all 12.

A folding saw that looks and feels as premium and exclusive as a collector's edition folding knife? It's a category that didn't really exist until Sweden's Woxna hit the ground running this year ...

Which Toys Could Leave the Shelves? Several toy makers have already warned that they had halted new orders due to the tariffs.

Sex toys, vibrators, and cock rings can enhance your partnered sex life. Here's how to shop for the right one—plus, top picks from experts.

Labubu plush toys, released in mystery blind boxes, are reselling online for as high as $700. Here's where to buy Labubu plush toys online.